Over the course of 20+ years in production art, I have worked on all three sides of the packaging industry — agency,

printer, and client. Each operates with its own priorities and pressures, and having built my career across all three has

given me a perspective I draw on every day: I understand what a press operator needs from a file, how a designer approaches a brief, and what a brand team requires to move confidently through approvals.

A particular strength of mine is architecting master templates and worst-case scenarios that allow entire SKU families —

across formats, sizes, dielines, and flavours — to be rolled out with both speed and consistency. This approach protects brand equity at scale, minimises errors downstream, and keeps complex projects on track. 

I take pride in building strong working relationships and in understanding what each member of a team does best.

Collaboration is what separates a good result from a great one — and I bring that mindset whether I am leading a project or contributing as part of a larger group. Having been brought back to SGS across three separate tenures is something I am proud of, and it reflects the kind of long-term professional relationships I aim to build.